Farahbella places high regard on the fit and comfort of the clothing, fitting prototypes repeatedly to achieve a flawless fit. The designs feature silhouettes that are minimal and bold yet hang gracefully to create an overall elegance that is both edgy and timeless. The design process focuses on simplicity while maintining an acute attention to detail down to the placement of every seam and line.
The image of the "Farahbella woman" is someone who is searching. She is a woman who uses the art of fashion as a vehicle to express herself. A dress is nothing without the personality and the confidence of a woman who wears it. Farahbella is constantly evolving and progressing, each season is developed around a conceptual theme that is derived from the team's ideas and life experiences.This approach keeps each collection fresh and new, while remaining true to the design philosophy. The Farahbella style is flirty, intelligent, and defiant.